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How and Why Brand Engagement Is Driving XR Development

ARPost

OCTOBER 27, 2021

This summer, 8th Wall released their 17th major platform update , which expands world effects with a focus on AR portals. These portals open up new virtual worlds for users to walk through or otherwise interact with. Once a portal has been opened, the user needs only to walk through it to enter a 360-degree virtual environment.

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Can the Industrial Metaverse, XR Build Future Smart Cities?

XR Today - Mixed Reality tag

OCTOBER 11, 2023

My mom [who recently experimented with the Meta Quest 2] started to understand this because she was in the form of an avatar in this app, looking at her hometown of Ireland while sitting here in Memphis, Tennessee. For software, they were working with startup companies like Microsoft and Adobe. It was like the light bulb went off.

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