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How and Why Brand Engagement Is Driving XR Development

ARPost

This summer, 8th Wall released their 17th major platform update , which expands world effects with a focus on AR portals. These portals open up new virtual worlds for users to walk through or otherwise interact with. Once a portal has been opened, the user needs only to walk through it to enter a 360-degree virtual environment.

Retail 392
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Can the Industrial Metaverse, XR Build Future Smart Cities?

XR Today - Mixed Reality tag

We’re now in the immersive world, which involves things like augmented reality (AR), the more immersive virtual reality (VR), and all these different ways of explaining what you’re looking at. For software, they were working with startup companies like Microsoft and Adobe.

Industry 121