Ryan Schultz

FEBRUARY 10, 2024

The somewhat tepid success of previous VR/AR/MR/XR/metaverse ventures to date are clearly reasons why Apple has focused, in its usual savvy marketing campaign, on the fact that the Apple Vision Pro is intended to be a wearable personal computer (essentially, an iPad for your face). Apple has announced in a Feb.

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XR Today - Mixed Reality tag

JANUARY 8, 2024

Apple is working with ZEISS to bring optional optical inserts to the product, with “Readers” soon available for $99 and prescription standard optics for $149. Apple will start the pricing of the Vision Pro at $3,499 for a model with 256GB of storage.

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XR Today - Mixed Reality tag

JANUARY 8, 2024

All of a sudden, you and I might be having that conversation, and we may want to reference something; you could pull it up in space, and we could chat about it.

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XR Today - Mixed Reality tag

JANUARY 12, 2024

Apple is working with ZEISS to offer optional optical inserts for the product, including “Readers” for $99 and prescription standard optics for $149. The app store will offer immersive solutions catering to productivity, notably for working, peer-to-peer collaboration, and viewing reference material.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Additionally, Apple is working with ZEISS to offer optional optical inserts for the device in a bid to improve accessibility options available alongside current XR devices. Currently, the Vision Pro is only purchasable by US customers, however, Apple is expected to roll out worldwide release windows at its WWDC event later this year.

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XR Today - Mixed Reality tag

JANUARY 29, 2024

Apple is working with ZEISS to bring optional optical inserts to the product, with “Readers” soon available for $99 and prescription standard optics for $149. The Vision Pro will cost $3,499 for a 256GB storage model.

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XR Today - Mixed Reality tag

FEBRUARY 2, 2024

Apple refers to its AR/VR/MR solutions brand as spatial computing, which differentiates itself from the market. As part of its commitment to accessibility, Apple is working with ZEISS to offer optional optical inserts for the device: “Readers” will cost $99, meanwhile prescription standard optics will cost $149.

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