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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

Image by Magic Leap). Magic Leap is on sale. A report on Bloomberg informed us all that Magic Leap is exploring a sale of the company. The sales never skyrocketed and now Magic Leap is in desperate need of cash , after many layoffs, disappointing sales, and having put its IP as collaterals to a bank.

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Report: Magical Leap Sees Sluggish Sales Numbers Amidst Latest Funding Round

Road to VR

Magic Leap is one of the most well-funded startups in history, boasting $2.6 A new report from The Information however alleges that the company has seen sluggish sales of its Magic Leap One AR headset, something that reportedly only sold 6,000 units in the first six months following its August 2018 launch.

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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

But what was it like kind of going through these growing pains of going from a million dollar simulator — millions of dollars simulator — to now we can buy an Oculus Quest for 500 bucks? So this was before Oculus. So we do insist on having this type of session, a workshop essentially where we fully understand their needs.

AR 78
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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

But what was it like kind of going through these growing pains of going from a million dollar simulator — millions of dollars simulator — to now we can buy an Oculus Quest for 500 bucks? So this was before Oculus. So we do insist on having this type of session, a workshop essentially where we fully understand their needs.

AR 78
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The IKEA of AR: Making Content Effortlessly, with EON Reality's Dan Lejerskar

XR for Business Podcast

But what was it like kind of going through these growing pains of going from a million dollar simulator -- millions of dollars simulator -- to now we can buy an Oculus Quest for 500 bucks? So this was before Oculus. So we do insist on having this type of session, a workshop essentially where we fully understand their needs.

AR 60
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Designing the User Experience for WebAR, with Google’s Interaction Developer Austin McCasland

XR for Business Podcast

And I think that all frameworks that are out there — as well as just the CV frameworks that are publicly available — are super powerful, and we’re at a stage right now where magic is becoming accessible to every developer. It seems like magic. Magic Leap just raised another $280-million.

Austin 78
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Designing the User Experience for WebAR, with Google’s Interaction Developer Austin McCasland

XR for Business Podcast

And I think that all frameworks that are out there — as well as just the CV frameworks that are publicly available — are super powerful, and we’re at a stage right now where magic is becoming accessible to every developer. It seems like magic. Magic Leap just raised another $280-million.

Austin 78