Road to VR

APRIL 8, 2019

AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. Magic Leap’s marketing for its first AR headset, the Magic Leap One ‘Creator Edition’, has been… curious, to say the least.

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Magic Leap Samsung Education Entertainment 197

VRWorld

OCTOBER 9, 2017

Secretive augmented-reality start-up Magic Leap is partnering with online comic book publisher Madefire to deliver mixed reality comics to Magic Leap’s devices when they launch. The Magic Leap version will apparently feature spatial sound and comics will appear much crisper and more readable on it.

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Magic Leap Head Mounted Display New York Augmented Reality 40

The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Image by Oculus). The Oculus Quest is now one year old.

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Oculus Apple Hand tracking Magic Leap 242

EnterpriseWear

DECEMBER 4, 2018

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Just three months ago, the company revealed it’s putting 17,000 Oculus Go headsets in Walmart stores for employee training. The company’s direction is unclear. Body-worn.

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Magic Leap Training Wearables Immersion 58

XR for Business Podcast

MAY 26, 2020

And I think it's a really interesting point, because many VR users tend to buy VR to play games, including Steam or Oculus or HTC Vive. Joonmo: Yeah, but actually -- as you said -- there is a big change for our marketing strategy, as until the last year we've tended to focus on retail stores in order to sell our devices.

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South Korea North America AR Training 78

XR for Business Podcast

MAY 26, 2020

And I think it's a really interesting point, because many VR users tend to buy VR to play games, including Steam or Oculus or HTC Vive. Joonmo: Yeah, but actually -- as you said -- there is a big change for our marketing strategy, as until the last year we've tended to focus on retail stores in order to sell our devices.

South Korea 78

South Korea North America AR Training 78

XR for Business Podcast

MAY 26, 2020

And I think it's a really interesting point, because many VR users tend to buy VR to play games, including Steam or Oculus or HTC Vive. Joonmo: Yeah, but actually -- as you said -- there is a big change for our marketing strategy, as until the last year we've tended to focus on retail stores in order to sell our devices.

South Korea 60

South Korea North America AR Training 60