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Microsoft Joins Google, HTC Vive, Facebook, Samsung, and Sony as an XR Association Member

Peter Graham

Formerly called the Global Virtual Reality Association (GVRA), today the XR Association (XRA) has announced that Microsoft has joined as a member company alongside founding members HTC Vive, Sony, Google, Facebook, and Samsung. As such, Microsoft will be able to support the association’s policy, advocacy, and government affairs work.

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Meta and the next 24 months crucial for its leadership

The Ghost Howls

In the case of VR, we all remember the competition between HTC and Oculus in 2016, with HTC clearly winning the market until Oculus used Facebook’s money to slash the price of the Rift around 2017. This led to a growing importance of Oculus, until with the Quest it started dominating the market in a way no one was able to face.

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Trends and predictions for XR in 2024

The Ghost Howls

Anyway, with the end of the life of Quest 2, this cycle finished and a new one started with Quest 3, Apple Vision Pro, Google and Samsung announcing their own headset, and other companies chasing them (e.g. with Xiaomi, Oppo, Samsung, etc…) to convince hardware manufacturers to create headsets powered by Android XR.

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The XR Week Peek (2020.05.25): new rumors on Apple Glasses, Oculus Quest anniversary, HP Reverb G2 and more!

The Ghost Howls

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Image by Oculus). The Oculus Quest is now one year old.

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VR Association Formed To Get ‘Ahead of Challenges With Developing and Deploying The Technology Responsibly’

UploadVR Between Realities podcast

The collective includes Google, HTC Vive, Acer Starbreeze, Oculus, Samsung, and Sony Interactive Entertainment. While seeking to educate consumers, governments, and industry about VR’s potential, the association wants to get ahead of challenges with developing and deploying the technology responsibly.

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My predictions for virtual reality in 2022

The Ghost Howls

I can’t guarantee that these predictions will come out to be true (I always joke about the fact that I miss many of the predictions about Meta/Oculus), but I think they will be worth reading anyway to understand what can be the trends to look for in this new year. Me wearing my branded Oculus Quest 2. So… let’s start!

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VRTUOLUO talks about its FBEC event and the VR ecosystem in China

The Ghost Howls

With the trend of Gaming entrepreneurs, for example, Samsung, HTC, Sony, and Oculus transferred from games to virtual reality and we started to keep eye on the VR area. Since Meta made the acquisition and took over Oculus, VRTUOLUO began to write original and in-depth articles on the XR industry.

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