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Eido Inoue tells us everything we need to know about HADO and location based augmented reality

The Ghost Howls

who first immigrated to Japan over 25 years ago. Between that, I worked on consumer cloud software with Google for five years… managing engineering teams for Gmail, Japanese mobile, Google Labs, and social (Blogger etc.) teams for Japan. Software-wise, we use Unity, Vuforia, and OpenCV.

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Why Nintendo Hasn’t Made a Real VR Headset Yet

Road to VR

There’s a rumor going around that Nintendo is making a VR headset in partnership with Google. Lateral Thinking with ‘Withered’ Technology Much of Nintendo’s market strategy can be attributed to Gunpei Yokoi, the prolific Nintendo designer best known for pioneering the company’s handheld segment.

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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

A bizarre strategy, that doesn’t surprise me anymore, though. Otherwise, now the situation is more or less like before, with the exception of some places where there are still some Oculus devices in stock (for instance in Japan and Taiwan). More info (Camera Path and Google Drive backup) More info (Sketchfab exporting).

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The XR Week Peek (2021.12.27): a great Christmas for Quest 2, Rec Room is worth $3.5B, and much more!

The Ghost Howls

I am a bit sad no one gave an award to The Unity Cube , though… I would have loved to get a “Worst Application Award 2021” from Road To VR…. The result is that many big brands are canceling their presence at CES: Google, Intel, Microsoft, Meta, Lenovo, and many others, have decided not to go , and maybe provide their news virtually.

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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The XR Week Peek (2021.04.12): HTC and Pico are ready to launch new VR headsets, and more!

The Ghost Howls

This week has been pretty crazy: It all started with Facebook approving my silly The Unity Cube application (an application with just a cube) on App Lab. Is Google collecting the pieces for an XR headset? I mean, looking at all these pieces together, it seems to me that Google is completing the puzzle to produce its AR glasses.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

Cameron Ayres from Sector 5 Digital discusses strategies for maximizing that ROI. His primary role is developing the strategy and implementation of emerging technology, to best enhance digital projects. They're hiring a Unity developer or a 3D modeller. It's not something that every company will do.