Europe HTC Sony Strategy 
XR Today - Mixed Reality tag
SEPTEMBER 7, 2022
Nathan Pettyjohn, Founder and CEO of the Immerse Growth Network and Founder and President of the VR/AR Association (VRARA) , discussed with XR Today the Immerse Global Summit 2022 Europe , an industry-leading event set to take place in Madeira Island, Portugal, which will allow tech firms to showcase their efforts to reach such a milestone.
Cats and VR
OCTOBER 30, 2017
Many gaming pundits have been saying the PSVR has been missing from Sony's long term battle strategy due to a lackluster presence at both E3 and Tokyo Game Show. Despite the over 1 million PSVR units sold and the acclaim of content like Resident Evil 7 it does not seem to get the credit that the HTC Vive and Oculus Rift get.
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The Ghost Howls
MARCH 2, 2020
The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. For sure you remember the recent launch of a full line of Vive Cosmos headsets , all with customized faceplates.
The Ghost Howls
MAY 25, 2020
This may be Apple’s strategy to make people wear something on their head while they wait for a more complex headset. My friends at 7Invensun and HTC have organized a contest to develop VR applications featuring eye tracking. HTC announces Vive Pro Secure. in Europe). We’ll see…. Iron Man VR demo has been released!
ARPost
FEBRUARY 8, 2023
That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. HTC HTC is about to release its offering in the form of the VIVE XR Elite with a release date of February 25 and an entry-level price of $1,099.
The Ghost Howls
JANUARY 18, 2023
HTC Vive XR Elite HTC Vive XR Elite (Image by HTC Vive) The star of the event has for sure been the Vive XR Elite, HTC’s latest flagship headset. One is the high cost: HTC markets it as a consumer device, but at that price, not many consumers are going to buy it, so it will be a prosumer one.
The Ghost Howls
DECEMBER 1, 2019
This acquisition signs a new course for Facebook strategy in XR: after having just partnered with external studios for the development of its top-notch exclusive titles (e.g. It is also a defensive, move that makes it avoid the loss of its partners, as it has happened with Insomniac Studio that has just been acquired by Sony.
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