McDonald’s Launches AR Lunar New Year Campaign
VRScout
JANUARY 15, 2023
AR filters, NeRF technology, and VR come together for a futuristic McDonald’s AAPI campaign. As part of its commitment to serving communities and celebrating culture, McDonald’s is celebrating major cultural events such as Lunar New Year, Asian Pacific American Heritage Month, Mid-Autumn Festival, and Diwali. To celebrate the Year of the Rabbit, McDonald’s has partnered with Karen X Cheng, a viral content creator who is known for her innovative creative designs, according to an
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