Sun.Jan 15, 2023

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McDonald’s Launches AR Lunar New Year Campaign

VRScout

AR filters, NeRF technology, and VR come together for a futuristic McDonald’s AAPI campaign. As part of its commitment to serving communities and celebrating culture, McDonald’s is celebrating major cultural events such as Lunar New Year, Asian Pacific American Heritage Month, Mid-Autumn Festival, and Diwali. To celebrate the Year of the Rabbit, McDonald’s has partnered with Karen X Cheng, a viral content creator who is known for her innovative creative designs, according to an

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The XR Week Peek (2023.01.16): Meta discontinues Quest 1, Apple HMD is in the hand of developers, and more!

The Ghost Howls

Hello from Qingdao, China! I’m happy to be back in the Far East of the world after such a long time, and I’m actually quite enjoying my time here, even if I still spend a lot of hours working remotely. I want to start this newsletter by thanking you all that attended the alpha concert for the launch of the VRROOM platform to which I’ve contributed as a developer.

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US Congress Rejects Further Army HoloLens Orders After Test Failures, Work Begins On New Version

Upload VR

The US Congress rejected further US Army orders of HoloLens IVAS after field tests revealed issues. The decade-scale Integrated Visual Augmentation System (IVAS) program aims to equip US Army soldiers with AR helmets to enhance situational awareness. IVAS is a heavily modified variant of HoloLens 2, more ruggedized and housing many more sensors. The field of view was significantly increased from roughly 40°x30° to 80°x40°.

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“Highlights of the Week: January 9 -13

VRGames

This week was an exciting time for players of Meta Quest Platform, as there were several updates and new titles released. The developers at the platform have worked hard to make sure that each new title offers unique and engaging gameplay experiences, while also providing several improvements to existing functionality. Players can now explore a […].

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Between Realities VR Podcast: Season 6 Episode 16 ft JDun and JoyReign

Upload VR

In this week’s episode of the Between Realities VR Podcast, Alex and Skeeva host Jdun and Joyreign, hosts of the Get’Em To The Metaverse Podcast. The married couple discuss how they began on their VR content creation journey together. Other topics include CES highlights, the state of Horizon Worlds, and inclusive representation in VR. — Between Realities Links — Merch Store: [link].

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