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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

It was as far back as 2014 that we spotted apple hiring an ‘App Engineer’ who would “create high performance apps that integrate with Virtual Reality systems for prototyping and user testing.” Acquisitions. Acquisitions. See Also: 3 Moves Oculus is Borrowing from Apple’s Marketing Playbook.

Apple 100
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Attending Digital Concerts in XR with The Boolean’s Anne McKinnon

XR for Business Podcast

And when the audience enters, they have VR headsets on and they are immersed in dreamscape visuals, and the pass-through camera’s a big part of what we do to connect the realities, and to experience music in a new way. So we did 18 live immersive concerts over four days. But otherwise we’re using the Samsung Gear VR.

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Attending Digital Concerts in XR with The Boolean’s Anne McKinnon

XR for Business Podcast

And when the audience enters, they have VR headsets on and they are immersed in dreamscape visuals, and the pass-through camera’s a big part of what we do to connect the realities, and to experience music in a new way. So we did 18 live immersive concerts over four days. But otherwise we’re using the Samsung Gear VR.

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Attending Digital Concerts in XR with The Boolean's Anne McKinnon

XR for Business Podcast

And when the audience enters, they have VR headsets on and they are immersed in dreamscape visuals, and the pass-through camera's a big part of what we do to connect the realities, and to experience music in a new way. So we did 18 live immersive concerts over four days. But otherwise we're using the Samsung Gear VR.

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