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Finding the Tangible Value of XR in Business, with Nestlé’s Richard Hess

XR for Business Podcast

Alan: Let's give an example of one that you did a pilot, you realized the success of it and now you're going-- Richard: Well, I think a really good example -- and when you think about, it's a very simple one -- but what we used for augmented reality within a sales organization was using AR as a tool in the sales person's toolbox.

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Finding the Tangible Value of XR in Business, with Nestlé’s Richard Hess

XR for Business Podcast

Richard: Well, I think a really good example -- and when you think about, it's a very simple one -- but what we used for augmented reality within a sales organization was using AR as a tool in the sales person's toolbox. And more often than not, you have to then ship that machine back without closing the sale.

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The portrait of an avatar as a young artist

TechCrunch VR

How will these behaviors translate into the physical world when augmented reality is widespread? We get into the rise of battle royale gaming, why multiplicity of self is important, and how we can better express agency and identity online. LaTurbo has exhibited all over the world from Peru to Korea to the Whitney in New York.

Data 49
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An oral history of competitive meditation

Mashable VR

This is meditation as game," I wrote in my original Muse review. "I And they had insane ambition, if not yet realized, for an augmented reality version that would give participants health meters and "glowing auras." It was just like "Oh, wow, that would be an interesting thing to turn into a game."