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The Apple Vision Pro: Apple’s Gamble on High-End Virtual Reality (and Why I Want One)

Ryan Schultz

The somewhat tepid success of previous VR/AR/MR/XR/metaverse ventures to date are clearly reasons why Apple has focused, in its usual savvy marketing campaign, on the fact that the Apple Vision Pro is intended to be a wearable personal computer (essentially, an iPad for your face).

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Apple Vision Pro Debuts for US Customers on Feb 2nd

XR Today - Mixed Reality tag

Apple is working with ZEISS to bring optional optical inserts to the product, with “Readers” soon available for $99 and prescription standard optics for $149. Steering far away from technology terms like AR/VR/MR and the Metaverse, Apple is approaching the immersive technology space with a new angle, “spatial computing.”

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The XR Week Peek (2024.01.23): Apple Vision Pro preorders have been opened, and much more!

The Ghost Howls

There is so a chance that LG is actually working on the Quest Pro 2, but it may also be that the CEO was referring to another headset. More info News worth a mention (Image by TCL) TCL is ready to launch RayNeo X2 glasses TCL will launch a crowdfunding campaign in February for its RayNeo X2 AR glasses. Funny link What did Mario smoke?

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Apple Vision Pro Debuts in US Stores Today!

XR Today - Mixed Reality tag

The Vision Pro is a spatial computing device – a term Apple uses to describe its brand of AR/VR/MR solutions and to separate itself from the market – which aims to extend the usability of standard computers by removing the restrictions set in place by traditional 2D desktop screens.

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Big XR News from Apple, Microsoft, and SPIE

XR Today - Mixed Reality tag

Apple refers to its AR/VR/MR solutions brand as spatial computing, which differentiates itself from the market. As part of its commitment to accessibility, Apple is working with ZEISS to offer optional optical inserts for the device: “Readers” will cost $99, meanwhile prescription standard optics will cost $149.

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Big XR News from Apple, Google, XREAL, and Meta Reality Labs

XR Today - Mixed Reality tag

The trusted emerging technology show became home to many XR vendors showcasing the latest in AR/VR/MR solutions. Apple is working with ZEISS to offer optional optical inserts for the product, including “Readers” for $99 and prescription standard optics for $149. CES 2024 allowed 2024 to kick off with a massive splash.

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The XR Week Peek (2020.12.28): Flight Simulator VR released, a new hack lets you use Quest without Facebook, and more!

The Ghost Howls

Happy Holidays , my dear AR/VR community! Even if these should be holidays, my will to inform you is not in vacation, so here you are my roundup of the best AR/VR news for this week. The Lynx R1 is a mixed reality headset we are all curious about. Meet Tooz, a new AR glass. Top news of the week.