The Apple Vision Pro: Apple’s Gamble on High-End Virtual Reality (and Why I Want One)
Ryan Schultz
FEBRUARY 10, 2024
The somewhat tepid success of previous VR/AR/MR/XR/metaverse ventures to date are clearly reasons why Apple has focused, in its usual savvy marketing campaign, on the fact that the Apple Vision Pro is intended to be a wearable personal computer (essentially, an iPad for your face).
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