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Retrospective: How LEGO Augments Our World

VRScout

Life of Geroge was retired by the LEGO Group in 2015. . LEGO Fusion retired from the LEGO Group in 2015. . In 2017, the Creative Play Lab, LEGO Group’s department that explores the future of play, launched LEGO AR Studio. In 2017, the LEGO House, aka “the home of the brick,” opened in Billund, Denmark. LEGO Vidiyo (2021).

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Bringing Lego Fish and Global AR Gnomes to Life, with Trigger Global’s Jason Yim

XR for Business Podcast

Yim has also been featured in Apple’s first TV show, “Planet of the Apps,” and won two LA Auto Show award design challenges back to back, with his partners at Honda Advanced Design. Jason: A lot of it comes from innovation groups, so it’s a different budget. Jason: Aarhus, in Denmark.

AR 78
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Bringing Lego Fish and Global AR Gnomes to Life, with Trigger Global's Jason Yim

XR for Business Podcast

Yim has also been featured in Apple's first TV show, "Planet of the Apps," and won two LA Auto Show award design challenges back to back, with his partners at Honda Advanced Design. Jason: A lot of it comes from innovation groups, so it's a different budget. Jason: Aarhus, in Denmark. What does that typically look like?

AR 60
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Bringing Lego Fish and Global AR Gnomes to Life, with Trigger Global’s Jason Yim

XR for Business Podcast

Yim has also been featured in Apple’s first TV show, “Planet of the Apps,” and won two LA Auto Show award design challenges back to back, with his partners at Honda Advanced Design. Jason: A lot of it comes from innovation groups, so it’s a different budget. Jason: Aarhus, in Denmark.

AR 60
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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

So I think we’re– as a collective group, we need to take a step back from trying to invent the future of the future of the future, and say “Hey, the tools we have right now are driving real ROI value. Mike: We have no idea what Apple will do. And they just raised $80-million. Alan: Yeah. Spatial audio.

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

So I think we’re– as a collective group, we need to take a step back from trying to invent the future of the future of the future, and say “Hey, the tools we have right now are driving real ROI value. Mike: We have no idea what Apple will do. And they just raised $80-million. Alan: Yeah. Spatial audio.

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Imagine XR Tomorrow; Build for XR Today, with PTC's Mike Campbell

XR for Business Podcast

So I think we're-- as a collective group, we need to take a step back from trying to invent the future of the future of the future, and say "Hey, the tools we have right now are driving real ROI value. Mike: We have no idea what Apple will do. And they just raised $80-million. We know a little bit about how Google thinks about this.