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The XR Week Peek (2021.04.26): Magic Leap 2 coming in 2022, Quest gets Air Link and new Avatars, and more!

The Ghost Howls

This week has mostly been in the sign of Oculus, with many news and updates from the brand controlled by Facebook. Even if most of this roundup will be about Oculus, I have decided to put another brand on top of it and it is Magic Leap. Together with Air Link, Oculus has also rolled out the new version of Oculus Avatars.

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How Will AR Transform Advertising?

AR Insider

Or we can put on device on our head (a head-mounted display or HMD) that completely occludes us from the real world allowing us to enter a completely simulated environment which we can walk around and interact in because the computer is sensing our physical actions: this is Virtual Reality or VR. Being in a simulation has its benefits.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

We also speak with automotive manufacturers, around how they can start marketing and merchandising future car models that might not even be done yet, but through the use of these new technology experiences that let us create 3D models of the car, and sort of market that to potential customers before they might even arrive in the showroom.

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Navigating the New Frontier of Extended Reality with Accenture’s Rori DuBoff

XR for Business Podcast

We also speak with automotive manufacturers, around how they can start marketing and merchandising future car models that might not even be done yet, but through the use of these new technology experiences that let us create 3D models of the car, and sort of market that to potential customers before they might even arrive in the showroom.

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

Started covering those areas when they were very tied to games, especially when the original Oculus Rift was launched. Oculus Go came out with this $199 headset – this really inexpensive headset — and they sold millions of these units. And we also look at consumer software numbers as a whole. Which still has its uses!

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

Started covering those areas when they were very tied to games, especially when the original Oculus Rift was launched. Oculus Go came out with this $199 headset – this really inexpensive headset — and they sold millions of these units. And we also look at consumer software numbers as a whole. Which still has its uses!

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

A lot of what I do is try to take new and emerging technology -- obviously right now, VR/AR/XR; all that falls into it -- and using that to enhance messaging and storytelling, training, simulation, all of that type of stuff. I'll give an example in automotive and aerospace. And where did we come from?"