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Experiential marketing is the new normal

ARVR

In Ancient Rome and Egypt, spas, coastal resorts and public baths were a common attraction and were even publicised in the commons. Or when the two-day shipping on Amazon Prime doesn’t seem fast enough.” Virtual Reality (VR) and Augmented Reality (AR)! Augmented reality (AR) is the future of Restaurant Menu?

AR 147
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Convergence, Enterprise AR, and Mapping the Inside World with Charlie Fink

XR for Business Podcast

Of course it also has telepresence, so you could be virtually present in a place like Egypt – not in real time, but in space and simulation. But in my opinion, I don’t think the killer app of virtual reality is games. You have to look at the segment specific-elements of it that can be augmented.

AR 78
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article thumbnail

Convergence, Enterprise AR, and Mapping the Inside World with Charlie Fink

XR for Business Podcast

Of course it also has telepresence, so you could be virtually present in a place like Egypt – not in real time, but in space and simulation. But in my opinion, I don’t think the killer app of virtual reality is games. You have to look at the segment specific-elements of it that can be augmented.

AR 78
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Staking Claim to a Digital Plot in AR, with SuperWorld’s Hrish Lotlikar

XR for Business Podcast

They’ve built an AR real estate marketplace, ad marketplace on the blockchain, which also acts as a social AR app, allowing users to personalize their real world by adding anything, anywhere in augmented reality with photos, videos, texts, and 3D objects, and share those experiences with their followers. It was nuts.

AR 78
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Staking Claim to a Digital Plot in AR, with SuperWorld’s Hrish Lotlikar

XR for Business Podcast

They’ve built an AR real estate marketplace, ad marketplace on the blockchain, which also acts as a social AR app, allowing users to personalize their real world by adding anything, anywhere in augmented reality with photos, videos, texts, and 3D objects, and share those experiences with their followers. It was nuts.

AR 78
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Staking Claim to a Digital Plot in AR, with SuperWorld's Hrish Lotlikar

XR for Business Podcast

They've built an AR real estate marketplace, ad marketplace on the blockchain, which also acts as a social AR app, allowing users to personalize their real world by adding anything, anywhere in augmented reality with photos, videos, texts, and 3D objects, and share those experiences with their followers. Hrish: Was that this year?

AR 60
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Augmented Birthday Parties and Virtual Reality Field Trips with Centertec's Bill Tustin

XR for Business Podcast

Alan: The whole idea of being able to take field trips really far -- going to the pyramids in Egypt -- that's not really something that most schools (or any schools), you know, "let's get a flight and fly halfway around the world to go see something." Mobile phone-based augmented reality? It's four times the size of Amazon.