AR Insider

AUGUST 14, 2020

Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. The story is similar for Amazon , Microsoft and Bose (kind of), and the 800-pound gorilla in wearables, Apple.

Wearables 250

Wearables AR Augmented Reality Strategy 250

The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

Augmented Reality 477

Augmented Reality Magic Leap AR Apple 477

The Ghost Howls

MARCH 2, 2020

More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Is this really what Apple wants? (Thanks Robert Scoble for this news!). XR Europe will be awesome! iPhone 12 may feature a special connection for AR glasses.

Hand tracking 232

Hand tracking AR Oculus HTC 232

The Ghost Howls

FEBRUARY 7, 2022

Some magazines reported this news as a sign of the failure of Meta’s strategy about the metaverse. Meta is trying to find a compromise with the EU, but if it doesn’t happen, it is threatening to leave its business in Europe, shutting down Facebook and Instagram in the whole European Union. But there is also bad news to talk about.

Virtual Reality 350

Virtual Reality Microsoft Data Machine Learning 350

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Alan: Somebody asked me why Apple bought them.

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Alan: Somebody asked me why Apple bought them.

Automotive 78

Automotive Magic Leap Course Industry 78

XR for Business Podcast

JANUARY 17, 2020

You’ve been building and advising brands and companies around their strategy for production. I can ask Google questions now; Voice, Amazon, Alexa, and Google Voice. They were acquired by Apple. You know why Apple bought them? You take the best teacher from Europe who has a different opinion. Alan: Amazing.

AR 78

AR Augmented Reality Magic Leap Machine Learning 78