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5 things Marketing and AD Agencies need to know about Virtual and Mixed Reality

RealVision VR

The current generation of VR head mounted displays are already beginning to show what’s possible with room scale VR. The HTC Vive headset is in the lead. 2D 360 does have it’s place though, in transporting people to such places such as the Grand Canyon or the great outdoors.

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How To Watch The Gorillaz 360° Music Video On Any VR Headset

VRScout

In fact the only thing more impressive than the actual video is how easily accessible it is. The mind-bending interdimensional experience is viewable on virtually (hah) any head-mounted display.

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The Curious Relationship Between DVDs and VR

VR Playhouse

One day, we will all regularly consume media through head mounted displays, just as we all watch television today. HEAD MOUNTED DISPLAYS: These sales are intriguing because virtual reality never saw the concerted, unified effort that the DVD player saw. It’s not a passing fad but an eventuality.

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How Nokia Broke Into Virtual Reality With Its Ozo Camera

UploadVR Between Realities podcast

Ozo’s output is one single cable going into either your storage or a head-mounted display. People who’ve already tried to make professional VR content or 360 video. We started seeing the first Oculus and HTC headsets this year. One is the installed base of the head-mounted displays.