The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro
Road to VR
MARCH 12, 2024
billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. Image by Road to VR And unlike Microsoft, Apple’s primary focus on consumer hardware makes it the ideal “rising tide to lift all boats” when it comes to XR headsets. And that’s in spite of its $3,500 price tag.
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