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The Apple Effect: Magic Leap Founder’s Previous Company Launches App on Vision Pro

Road to VR

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” billion in 2013, or just around three years after Magic Leap was founded by Abovitz in stealth mode. So why Apple, and why now?

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AR 101?—?A brief summary (Part 1)

ARVR

70s : Group of researchers at different organizations, such as NASA, the Massachusetts Institute of Technology, and the University of North Carolina, continued research in computer graphics and virtual reality (Krevelen, 2010). Evolution of Augmented Reality (Craig, 2013) by fernanda rodríguez. Elsevier Science, 2013.

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Korean 3D spatial data tool startup Urbanbase closes $11.1M Series B+ round

TechCrunch VR

Urbanbase, founded in 2013 by chief executive officer and a former architect Jinu Ha, has now raised $20 million (approximately 23 billion won) in total. Big tech corporations, ranging from Facebook, Intel to Microsoft, are targeting to move in the area. million (13 billion won) in a Series B+ round as it scales up.

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Meet & Greet in AR, with Spatial’s Jacob Loewenstein

XR for Business Podcast

Co-founder Jinha Lee developed pioneering AR interfaces at MIT, Microsoft, and Samsung and then also showed them at a TED talk. ” After he gave his TED Talk on it, there’s interest from Apple, and Google ended up buying his company. Our guest today, Jacob, has also been a partner at Samsung NEXT.

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Meet & Greet in AR, with Spatial’s Jacob Loewenstein

XR for Business Podcast

Co-founder Jinha Lee developed pioneering AR interfaces at MIT, Microsoft, and Samsung and then also showed them at a TED talk. ” After he gave his TED Talk on it, there’s interest from Apple, and Google ended up buying his company. Our guest today, Jacob, has also been a partner at Samsung NEXT.

AR 78
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Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

Martin is also part of the Khronos Group, an organization working on the open standards for spatial web and 3D world. And then the Apple guys came with a brilliant ARKit, and it worked beautifully. So you're also part of the Khronos Group, which is an organization working on the open standards of the 3D Web. Martin: Okay.

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Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

Martin is also part of the Khronos Group, an organization working on the open standards for spatial web and 3D world. And then the Apple guys came with a brilliant ARKit, and it worked beautifully. So you're also part of the Khronos Group, which is an organization working on the open standards of the 3D Web. Martin: Okay.

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