XR Today - Augmented Reality tag

FEBRUARY 23, 2024

Vidhance, founded in 2007 and based in Sweden, specialises in software that improves video quality in various devices, including smartphones, AR wearables, and small sensors. The announcement came just over two weeks after the headset had been launched, during which Apple stated there were 600 apps in the store.

Apple 77

Apple Sweden AR Software 77

AR Insider

NOVEMBER 29, 2019

We often forget that when the iPhone came out in 2007, high penetration levels didn’t happen until about three years later. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. Collectively, where does this all point?

Wearables 203

Wearables AR Apple Exercises 203

AR Insider

JULY 31, 2019

We often forget that when the iPhone came out in 2007, high penetration levels didn’t happen until about three years later. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. Header Image Credit: Microsoft.

AR 151

AR Wearables Apple Microsoft 151

Road to VR

SEPTEMBER 8, 2016

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

Apple 100

Apple AR Head Mounted Display Augmented Reality 100