XR Today - Virtual Reality

OCTOBER 4, 2023

Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme. The cutting-edge immersive experience will celebrate the heritage of Black and diverse artists, creators, and musicians using a host of emerging technologies.

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XR Today - Virtual Reality

OCTOBER 17, 2022

Creative augmented and virtual reality (AR/VR) technology firm Groove Jones develops immersive solutions for enterprises, brands, and location-based experiences. Groove Jones supplies an avenue for bespoke extended reality (XR) training scenarios for enterprises. Groove Jones Unique Gamified Solutions.

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XR Today - Mixed Reality tag

JANUARY 25, 2023

Attorney generals from eight states—California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia—have joined the litigation. These measures have effectively slashed funding and staff for immersive technology departments already struggling with downsized resources. billion USD deal.

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