XR Today - Mixed Reality tag

FEBRUARY 22, 2023

It had hired 300 employees, but later shifted its company strategy back to the gaming industry. The latter backed out of the deal, citing Tencent’s strategy shift and national regulations on metaverse solutions. A further anonymous source added Tencenct’s metaverse unit also failed to create sufficient games and use cases.

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China Taiwan Strategy HTC 86

Road to VR

OCTOBER 30, 2017

While the Oculus for Business bundle is offered in 17 countries, crucially, China is not among them—a major VR market which Oculus isn’t serving, and where Taiwan-based HTC has committed significant resources. SEE ALSO How Google's Latest VR Moves Are a Major Blow to Oculus' Mobile Strategy. New Foes – Microsoft & Co.

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Oculus Samsung Microsoft Hardware 208

Road to VR

DECEMBER 24, 2016

AR/VR is well aligned with our growth strategy and we’re pleased to invest in the Lumus optics solution for augmented reality”, says C.C. Leung, vice chairman and president of Taiwan-based Quanta. Following from the $15 million funding led by Shanda Group and Crystal-Optech in June, Lumus Ltd.

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AR Augmented Reality Magic Leap Taiwan 100

The Ghost Howls

MARCH 16, 2020

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. A bizarre strategy, that doesn’t surprise me anymore, though.

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Magic Leap Europe AR Virtual Reality 319

The Ghost Howls

MARCH 2, 2020

The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. More info (Vive Cosmos Elite launch) More info (New offerings of Vive Pro Eye) More info (Ben Lang’s editorial on HTC’s strategy) More info (Vive Sync launch). Image by Microsoft). News worth a mention.

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Hand tracking AR Oculus HTC 230

The Ghost Howls

AUGUST 16, 2019

There is not a clear earning strategy, so you will probably have to experiment a lot on this. According to an article on Forbes of some months ago, if you have a VR game, the best strategy at the moment is selling it for an upfront cost : there are not enough customers to make revenue models based on advertisements or IAPs to work.

How To 366

How To Technology Virtual Reality Examples 366