XR Today - Virtual Reality

OCTOBER 4, 2023

Jack Daniel’s opened its virtual doors to the public by commemorating urban art and the 50th anniversary of hip-hop in late September. Currently ongoing, the iconic brand has launched The Verse — the company’s first virtual reality (VR) immersive experience — under its Art, Beats + Lyrics programme.

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XR Today - Virtual Reality

OCTOBER 17, 2022

Creative augmented and virtual reality (AR/VR) technology firm Groove Jones develops immersive solutions for enterprises, brands, and location-based experiences. It also helps to enhance customer engagement and marketing with immersive custom campaigns. But what does gamification add to immersive training systems?

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XR Today - Mixed Reality tag

JANUARY 25, 2023

Attorney generals from eight states—California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia—have joined the litigation. These measures have effectively slashed funding and staff for immersive technology departments already struggling with downsized resources. billion USD deal.

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