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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

As an electronics company, Apple’s general strategy seems to be to wait until a market is well established before joining it, then attempt to create an Apple-idealized product for that market. Apple is infamous for its patent strategy and you shouldn’t be surprised to find that they’re well into it in the AR/VR space.

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Convergence, Enterprise AR, and Mapping the Inside World with Charlie Fink

XR for Business Podcast

There’s a whole range of services, and GPS is getting better now that it’s being married to computer vision, so you can get highly-localized Google directions – really accurate, down to a couple of feet. Is this a job for Google Glass? Alan: Kind of like heads-up instructions. Google put in 500 million dollars.

AR 78
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Convergence, Enterprise AR, and Mapping the Inside World with Charlie Fink

XR for Business Podcast

There’s a whole range of services, and GPS is getting better now that it’s being married to computer vision, so you can get highly-localized Google directions – really accurate, down to a couple of feet. Is this a job for Google Glass? Alan: Kind of like heads-up instructions. Google put in 500 million dollars.

AR 78
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Bringing the Links to your Living Room with AR Golf, featuring Deloitte’s Allan Cook & Kaitlyn Kuczer

XR for Business Podcast

They're working with clients to develop and implement their strategies, pilots, and technology solutions in virtual, augmented, and mixed reality, 360, spatial, and immersive; all known as XR. But I think the biggest thrill for us is three, four years ago, a lot of these strategy engagements were kind of standalone and didn't go anywhere.

AR 78
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Bringing the Links to your Living Room with AR Golf, featuring Deloitte’s Allan Cook & Kaitlyn Kuczer

XR for Business Podcast

They're working with clients to develop and implement their strategies, pilots, and technology solutions in virtual, augmented, and mixed reality, 360, spatial, and immersive; all known as XR. But I think the biggest thrill for us is three, four years ago, a lot of these strategy engagements were kind of standalone and didn't go anywhere.

AR 78
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Bringing the Links to your Living Room with AR Golf, featuring Deloitte’s Allan Cook & Kaitlyn Kuczer

XR for Business Podcast

They're working with clients to develop and implement their strategies, pilots, and technology solutions in virtual, augmented, and mixed reality, 360, spatial, and immersive; all known as XR. But I think the biggest thrill for us is three, four years ago, a lot of these strategy engagements were kind of standalone and didn't go anywhere.

AR 78
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Three Decades of Medical VR, with Stanford’s Dr. Walter Greenleaf

XR for Business Podcast

He’s currently a distinguished visiting scholar at Stanford University’s Media X program at Stanford University’s Virtual Human Interaction Lab and the Director of Technology Strategy at the University of Colorado National Mental Health Institute Center. And it also wasn’t very comfortable to wear.