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The Apple Vision Pro: Apple’s Gamble on High-End Virtual Reality (and Why I Want One)

Ryan Schultz

While Wagner is certainly more pessimistic about virtual reality than I am, it’s clear that VR headsets are not exactly flying off shelves, especially when compared to the blockbuster sales of cellphones, tablets, and gaming consoles. But the market has not expanded in the way Meta clearly hoped. Apple has announced in a Feb.

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Apple Vision Pro Release Date Rumors and Latest News

XR Today - Virtual Reality

The bad news is that the Apple Vision Pro release date for the cheaper wearable could be further away. While Apple hasn’t revealed any storage information, rumors suggest the device could come with a 1TB SSD for storing apps and games. Mark Gurman suggested the affordable alternative could be unveiled in 2025 or pushed back to 2026.

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Apple Vision Pro Debuts for US Customers on Feb 2nd

XR Today - Mixed Reality tag

Apple is working with ZEISS to bring optional optical inserts to the product, with “Readers” soon available for $99 and prescription standard optics for $149. Apple will start the pricing of the Vision Pro at $3,499 for a model with 256GB of storage.

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Big XR News from Apple, Google, XREAL, and Meta Reality Labs

XR Today - Mixed Reality tag

Apple is working with ZEISS to offer optional optical inserts for the product, including “Readers” for $99 and prescription standard optics for $149. The Vision Pro will cost $3,499 for a 256GB storage model. Additional accessories will be available for those who require prescription glasses, but they will come at an extra cost.

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What is the Apple Vision Pro Headset?

XR Today - Mixed Reality tag

Apple is marketing the wearable system as a spatial computer, focusing strongly on the developing MR world. Fortunately, the powerful and unique features built into the system make the wearable an excellent solution for various use cases. Users can access movies and TV shows and play over 100 Apple Arcade games on a scalable screen.

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Apple Storms into Mixed Reality Space with Vision Pro Headset

XR Today - Mixed Reality tag

This allows people to capture 3D videos and photos, and watch their favourite programmes and movies. Also, the device leverages cutting-edge, catadioptric lenses and ZEISS optical inserts for unrivalled fidelity. This allows seamless usage of iPhones, MacBooks, Watches, and other wearables while using the headset.

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Apple Vision Pro vs Meta Quest Pro: Which is Best?

XR Today - Mixed Reality tag

ZEISS optical inserts will cost between $99 and $149. Plus, since the VisionOS operating system uses your real-world environment as a baseline, the video passthrough is incredibly lifelike. This is the chipset that has allowed Meta to go beyond the basics of virtual reality with its enterprise-grade wearable.

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