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How and Why Brand Engagement Is Driving XR Development

ARPost

8th Wall also recently worked with Powster to create an AR experience for the horror film “Candyman” that was launched by a user speaking a phrase from the film into their phone. The company does work with other big-name brands including AT&T, Samsung, Chase, USAA, Pepsi, and Coke. 8th Wall.

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The Curious Relationship Between DVDs and VR

VR Playhouse

If this fact isn’t enough to convince you of the terrifying speed at which ideas and technology move, here’s another: A hundred years ago, the first supermarket was opened in Memphis, Tennessee. Meanwhile, other companies like Samsung and Google have created lower-grade headsets that use your smartphone to simulate VR.