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Building a Better 360 Camera from Consumer to Pro, with Insta360’s Michael Shabun

XR for Business Podcast

And so he created the hardware and wrote the software to make 360 truly a consumer product. They’ve created amazing hardware, but they failed on the delivery of the actual experience, from the hardware to the software, out to how people actually want to use it. Well, yeah, we hardware’s useless with software.

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Building a Better 360 Camera from Consumer to Pro, with Insta360’s Michael Shabun

XR for Business Podcast

And so he created the hardware and wrote the software to make 360 truly a consumer product. They’ve created amazing hardware, but they failed on the delivery of the actual experience, from the hardware to the software, out to how people actually want to use it. Well, yeah, we hardware’s useless with software.

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article thumbnail

Building a Better 360 Camera from Consumer to Pro, with Insta360's Michael Shabun

XR for Business Podcast

And so he created the hardware and wrote the software to make 360 truly a consumer product. They've created amazing hardware, but they failed on the delivery of the actual experience, from the hardware to the software, out to how people actually want to use it. Well, yeah, we hardware's useless with software.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

The software suffers because the budget is taken from that. We're not talking, "we designed it better with a new software." They're hiring a Unity developer or a 3D modeller. Cameron: So, I'll start with the software side of it. This is a monumental shift. This is like, a whole new way of designing.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

The software suffers because the budget is taken from that. We're not talking, "we designed it better with a new software." They're hiring a Unity developer or a 3D modeller. Cameron: So, I'll start with the software side of it. This is a monumental shift. This is like, a whole new way of designing.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

The software suffers because the budget is taken from that. We're not talking, "we designed it better with a new software." They're hiring a Unity developer or a 3D modeller. Cameron: So, I'll start with the software side of it. This is a monumental shift. This is like, a whole new way of designing.

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

The software suffers because the budget is taken from that. We're not talking, "we designed it better with a new software." They're hiring a Unity developer or a 3D modeller. Cameron: So, I'll start with the software side of it. This is a monumental shift. This is like, a whole new way of designing.