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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

O’Neal is set to post the promotion on his Instagram account on Friday, 10 February, revealing the world-first AR experience with technologies from tech partner VideoBomb. He has become a household name across sports, advertising, film, sports analysis, and music across his 31-year career in professional sports.

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How and Why Brand Engagement Is Driving XR Development

ARPost

We’ll look at their advertising content and programs, but we’ll also talk about the other implications that these use cases have for AR technology in general. 8th Wall also recently worked with Powster to create an AR experience for the horror film “Candyman” that was launched by a user speaking a phrase from the film into their phone.

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Top 37 VR Film Festivals to Attend in 2018

VeeR VR

As virtual reality continues to rise in popularity, more film festivals, both up-and-coming ones and established ones, are opening up virtual reality competitions. Here we selected 37 film festivals dedicated to virtual reality or with VR programs for your reference. Check them out and visit some in 2018!

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