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AWE 2022 Day Two: The Floor Opens. Talks on Interoperability, Hardware, and Software

ARPost

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Their partnership with Unity will get them there quickly. Brian Meaney , Head of Product, Alteon.io

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Digital Real Estate in AR, with Darabase's Dominic Collins

XR for Business Podcast

And what we realized was there's this kind of massive problem that if you're putting augmented reality over top of the physical world, who owns that data? Certainly wasn't in North America and Europe or whatever, it was a relatively small campaign in Brazil. Who's responsible for it? Well, who does own the digital space?

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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

And what we realized was there’s this kind of massive problem that if you’re putting augmented reality over top of the physical world, who owns that data? Certainly wasn’t in North America and Europe or whatever, it was a relatively small campaign in Brazil. Who’s responsible for it?

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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

And what we realized was there’s this kind of massive problem that if you’re putting augmented reality over top of the physical world, who owns that data? Certainly wasn’t in North America and Europe or whatever, it was a relatively small campaign in Brazil. Who’s responsible for it?

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

And once we did that, we were thinking a lot about this idea of IOT and products broadcasting information about themselves in the form of digital data. If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.”

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

And once we did that, we were thinking a lot about this idea of IOT and products broadcasting information about themselves in the form of digital data. If you show up to a– pick your favorite large industrial customer and you show up with a great computer vision SDK and Unity and you say, “listen, we can go build anything.”