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XR Gaming Case Study: Groove Jones, Be Pro Be Proud

XR Today - Virtual Reality

Creative augmented and virtual reality (AR/VR) technology firm Groove Jones develops immersive solutions for enterprises, brands, and location-based experiences. It also helps to enhance customer engagement and marketing with immersive custom campaigns. But what does gamification add to immersive training systems?

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This Restaurant Will Let You Paint With Sauces in VR

VRScout

Especially for fans who’ve never experienced room-scale immersion before. The custom “ Zaxby’s Fanz of Flavor ” VR experience begins with you standing in a newly designed flagship Zaxby’s restaurant, but soon a Big Z mascot emerges from the floor, enticing you to get creative with your hand-controllers. 19 – Tennessee vs. Missouri.

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How Are US Regulators Affecting Big Tech’s XR Plans?

XR Today - Mixed Reality tag

Attorney generals from eight states—California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia—have joined the litigation. These measures have effectively slashed funding and staff for immersive technology departments already struggling with downsized resources. billion USD deal.

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