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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

AR 383
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Digital Twins: XR Today Expert Roundtable

XR Today - Mixed Reality tag

This capability allows for remote training, remote assistance, and collaborative problem-solving, as users can share a common virtual space and interact with the digital twin together. Users can practice tasks, procedures, or scenarios in a virtual environment that replicates the behaviour of the physical system.

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. It ruins not only the reputation of the company, but of the reputation of what virtual reality is doing today. And where did we come from?"

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Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. It ruins not only the reputation of the company, but of the reputation of what virtual reality is doing today. And where did we come from?"

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. It ruins not only the reputation of the company, but of the reputation of what virtual reality is doing today. And where did we come from?"

article thumbnail

Getting the ROI out of XR, with Sector 5 Digital's Cameron Ayres

XR for Business Podcast

I feel like some products, such as Google Cardboard, and some of the lower-end pieces of hardware, have actually done more harm than good to the reputation of virtual reality. It ruins not only the reputation of the company, but of the reputation of what virtual reality is doing today. And where did we come from?"