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Finding the Tangible Value of XR in Business, with Nestlé’s Richard Hess

XR for Business Podcast

You may not immediately think of XR technologies when you think of Nestlé, who are more likely to conjure the idea of milk chocolate and bottled water. Mostly supporting digital marketing on the technology side. And they're selling often these big industrial coffee machines, these big Nescafe machines.

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Finding the Tangible Value of XR in Business, with Nestlé’s Richard Hess

XR for Business Podcast

You may not immediately think of XR technologies when you think of Nestlé, who are more likely to conjure the idea of milk chocolate and bottled water. Mostly supporting digital marketing on the technology side. And they're selling often these big industrial coffee machines, these big Nescafe machines.

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An oral history of competitive meditation

Mashable VR

And they had insane ambition, if not yet realized, for an augmented reality version that would give participants health meters and "glowing auras." So I went with, for example, offices – you know, people are yelling on the phone, there are fax machines and typing. Our second highest score was someone who fell asleep.