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Finding the Tangible Value of XR in Business, with Nestlé’s Richard Hess

XR for Business Podcast

Alan: Let's give an example of one that you did a pilot, you realized the success of it and now you're going-- Richard: Well, I think a really good example -- and when you think about, it's a very simple one -- but what we used for augmented reality within a sales organization was using AR as a tool in the sales person's toolbox.

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Finding the Tangible Value of XR in Business, with Nestlé’s Richard Hess

XR for Business Podcast

Richard: Well, I think a really good example -- and when you think about, it's a very simple one -- but what we used for augmented reality within a sales organization was using AR as a tool in the sales person's toolbox. And they're selling often these big industrial coffee machines, these big Nescafe machines.

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An oral history of competitive meditation

Mashable VR

And they had insane ambition, if not yet realized, for an augmented reality version that would give participants health meters and "glowing auras." So I went with, for example, offices – you know, people are yelling on the phone, there are fax machines and typing. Our second highest score was someone who fell asleep.