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Snapchat Introduces Sponsored AR Filters for Advertisers

XR Today - Augmented Reality tag

XR in Telecoms and Media Case Study: Verizon and Snapchat Snapchat Still a Good Marketing Tool, Says Partner Exec Estée Lauder Launches Snapchat AR Makeup Try-On The new augmented reality (AR) advertising expands the reach for brands beyond the pre-capture Lens Carousel, leveraging the potential of the five billion Snaps created every day.

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The VRScout Report – The Week in VR Review

VRScout

You can enjoy the full audio recording below: Episode 28 of the VRScout Report, we got new 360 toys on iOS, Hololens is helping elevator technicians, VR might help you control your dreams, Apple CEO Tim Cook on augmented reality, VR/AR industry funding wrapup, and more… iOS NOW CAN TAKE 360 PHOTOS WITH GOOGLE CARDBOARD CAMERA, TOO.

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How VR Saves Lives in the OR

VRScout

As a result, we’re finding a lot of early innovation in new virtual and augmented reality technology in medicine. Augmented Reality, which puts data in the user’s field of view, like a pilot’s “heads-up display” (HUD), has many compelling applications to offer the medical profession. Visualization. Psychology.

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The VRScout Report – The Week in VR Review

VRScout

Hillary Clinton, who can relate to email-related scandals, held a campaign event at a Pokestop in Ohio – her website calls all trainers to “get free Pokemon, and battle each other while you register voters and learn more about Sec. OCULUS UPDATE: TOUCH CONTROLLERS AND NO MORE RIFT SHIPPING DELAYS. Hillary Clinton! Kids welcome!”