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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

Netspend and Papa Johns have teamed up with Basketball Legend Shaquille O’Neal to promote his Shaq’s Fun House event’s augmented reality (AR) experience ahead of Super Bowl LVII Sunday. The Nashville, Tennessee-based company develops app-free creative content on any static image to boost engagement and conversion rates.

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How and Why Brand Engagement Is Driving XR Development

ARPost

The most cutting-edge advances in AR graphics and dynamic rendering that will one day build games and other apps are being developed by AR advertisers. Here, we’ll look at some of the most exciting AR brands and brand engagements. AR portals – 8th wall. MVP Interactive. MonitAR – Darabase. Hovercraft.

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Top 37 VR Film Festivals to Attend in 2018

VeeR VR

Besides virtual reality, VR Fest has also introduced 3D Film Festival, AR Fest and XR Fest. The SXSW Virtual Cinema provides an opportunity to launch Virtual Reality, Augmented Reality, and Mixed Reality projects to its unique audiences built out of Film, Tech and Music industry leaders, as well as lovers of all things entertainment and tech.

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