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Purina AR Campaign Achieves 172M Impressions

AR Insider

This is a useful benchmark for perspective, but is of course apples to oranges with AR in terms of engagement levels. For example, the average play time for video ads is about 20 seconds according to Poplar (see below). And video is a passive medium, compared to AR’s active engagement to play with a given experience.

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JigSpace With ARKit Gives You AR Manuals For Just About Anything

UploadVR Between Realities podcast

You can think of JigSpace as a sort of ‘How To’ manual that aims to cover practically any product and device on the planet with a little help from Apple’s ARKit. Combine that with existing knowledge bases and a compelling solution is possible. JigSpace wants to be that app.

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Is this a First-Look at Meta’s Next Headset?

XR Today - Mixed Reality tag

The reserve pass-through cameras also enable Meta to take another direct shot at soon-to-be market competitor Apple; the firm is equally providing a reserve pass-through feature in its upcoming Vision Pro device. As Metaverse technologies continue to progress, more and more opportunities will open up.