article thumbnail

How Not to Shoot 360 Video

VRScout

Making 360 videos can be tricky. But thanks to the YouTube Creator Academy , we can all learn from the collective knowledge base at YouTube. After battling in the trenches of 360 video production for the past couple years, here are the pieces of advice they’d like to share. Shooting in 360-degrees. Experiment.

360 Video 150
article thumbnail

GREATS Shoes Lifts Brand Awareness 3.4x with AR

AR Insider

More evidence from the upper-funnel side of the AR ad spectrum comes from Brooklyn-based sneaker retailer GREATS. brand lift compared to its campaign benchmark of standard video ads. This is known in the advertising analytics world as brand recall — a key metric for awareness-based advertising.

AR 326
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shooting in 360-degreesMaking 360 videos can be tricky.

AllThingsVR

Shooting in 360-degrees Making 360 videos can be tricky. But thanks to the YouTube Creator Academy , we can all learn from the collective knowledge base at YouTube. After battling in the trenches of 360 video production for the past couple years, here are the pieces of advice they’d like to share. We’re learning as we go.

article thumbnail

Purina AR Campaign Achieves 172M Impressions

AR Insider

For example, the average play time for video ads is about 20 seconds according to Poplar (see below). And video is a passive medium, compared to AR’s active engagement to play with a given experience. Consumer brands, if fitting to the medium, should start to build an AR knowledge base.

AR 337
article thumbnail

Meta’s Nick Clegg Calls Out Educators and Enterprise

XR Today - Mixed Reality tag

Yesterday, Meta President of Global Affairs Nick Clegg posted a video on his social media calling to enterprise and education customers, promoting them to leverage XR today by highlighting some current use cases. Seemingly, the firm’s recent Connect 2023 event focused on consumer use cases of MR headsets and AR smart glasses.

article thumbnail

JigSpace With ARKit Gives You AR Manuals For Just About Anything

UploadVR Between Realities podcast

Check out the video above which uses some simple object recognition to instantly present instructions for removing SIM cards in phones or, in other cases, give you a detailed rundown of how an espresso machine works. . Combine that with existing knowledge bases and a compelling solution is possible.

AR 175
article thumbnail

MobiledgeX Offers Early Access to Proprietary Edge Computing Research Data

ARPost

See Also: DragonFly: Glassbox Releases New VR Technology for 3D Video. Thus, according to Braun, the collaboration within the Edge Navigator platform will help create a public knowledge base. Therefore, the program is not just a learning experiment. Instead, its ultimate goal is to create “a smoother path to edge success”.

Data 171