Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus
Road to VR
SEPTEMBER 16, 2016
Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.
Let's personalize your content