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Apple CEO: VR Has “Lower Commercial Interest” than AR, New Hires from Magic Leap & Oculus

Road to VR

Apple CEO Tim Cook has stated that in his view, augmented reality and not virtual reality holds the ticket for commercial success in immersive technologies in the future. As its largest competitors trail-blaze a particular path, Apple is content to be Apple and survey the chaos and decide to do things when it’s good and ready.

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Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training

EnterpriseWear

Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise. Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future.

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The Future Is Now: 2023 Metaverse and XR Predictions Worth Looking Into

ARPost

See Also: Redefining the Future of Location-Based Entertainment With HTC VIVE Focus 3 and The Park Playground “Virtual reality is often perceived as being limited to the world of gaming. Although gaming is certainly a great use case and example of what immersive VR experiences can deliver, the possibilities are endless,” said Vindevogel.

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All the most important AR and VR news from the GDC 2018

The Ghost Howls

HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. But, as Road To VR has stated, maybe HTC should have clarified that in all its marketing material.

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there.

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

I’d say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there.

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The Down-Low on What You Need to Know (to be competitive in the XR field), with SuperData's Carter Rogers.

XR for Business Podcast

I'd say that through at least 2022, the enterprise will account for the majority of augmented and mixed reality headsets like Hololens and Magic Leap. Alan: Although Magic Leap did publish some photos of a model wearing the Magic Leap glasses the other day. So they're. We put out reports like that.