Apple How To Samsung Unreal 
The Ghost Howls
FEBRUARY 22, 2021
This week in XR hasn’t had any explosive news, but it was interesting nonetheless: in particular we had cool info on AR glasses, with some news from Kura, Lynx, and Samsung. And it also makes me super-happy that no one is about Facebook and Apple… I was getting pretty bored in writing newsletters only about these two companies!
The Ghost Howls
MAY 17, 2020
Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.
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The Ghost Howls
FEBRUARY 15, 2021
The news is interesting for three reasons: Smartwatches and smartglasses are closely related; This shows how Facebook is working on all kind of wearables , so it has a broader scope than just making AR/VR glasses. Apple is working on Micro-OLED displays. Another week, another rumor about Apple’s XR efforts.
XR Today - Augmented Reality tag
MAY 22, 2023
Google now supports numerous Android smartphones such as Asus, Lenovo, LG, Moto, Motorola, OnePlus, Samsung, Sony, Vivo, Infinix, Tecno, Sharp, and Xiaomi. It’s the Google version of the “ARKit” experience from Apple. Moreover, ARCore expanded its device coverage across 2023.
The Ghost Howls
FEBRUARY 14, 2022
PSVR 2, Apple XR visor) and games, will be fundamental to understand its evolution and its potential. Probably you all recall the iconic Apple commercial inspired by the book 1984 that helped a lot the company in becoming popular. References to Apple RealityOS have been leaked. Leaks about Apple are intensifying over the weeks.
The Ghost Howls
OCTOBER 26, 2020
My impression is that in the best case, this Deca is the new Pimax, a company with great ambitions, a good spirit, but no idea on how to execute, and this will lead to delays, confusion in the logistics, higher prices than expected, etc… And this is just the best case. Stanford and Samsung create a super-high-resolution display.
The Ghost Howls
AUGUST 8, 2023
More info Samsung is still on track to deliver its headset Samsung’s president of mobile experience, TM Roh, has spoken with CNET about the XR strategy of the company. Then he talked about the ecosystem and the fact that Samsung wants to create an open ecosystem around XR where many partners can operate in.
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