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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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Bringing the XR World Together at the VR/AR Global Summit, with Executive Director Anne-Marie Enns

XR for Business Podcast

But then there’s the Virtual Reality, Toronto; VRTO: That one is a small but very powerful group. Where you’ve got this small, intimate group talking about the future of technology. HTC with Vinay [Narayan], who’s always wonderful. And the Global Summit is kind of like taking both of those.

AR 78
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Bringing the XR World Together at the VR/AR Global Summit, with Executive Director Anne-Marie Enns

XR for Business Podcast

But then there’s the Virtual Reality, Toronto; VRTO: That one is a small but very powerful group. Where you’ve got this small, intimate group talking about the future of technology. HTC with Vinay [Narayan], who’s always wonderful. And the Global Summit is kind of like taking both of those.

AR 78
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Bringing the XR World Together at the VR/AR Global Summit, with Executive Director Anne-Marie Enns

XR for Business Podcast

But then there’s the Virtual Reality, Toronto; VRTO: That one is a small but very powerful group. Where you’ve got this small, intimate group talking about the future of technology. HTC with Vinay [Narayan], who’s always wonderful. And the Global Summit is kind of like taking both of those.

AR 60
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Weekly Funding Roundup: Lightform gets $26 million, Vive X is investing in 30 startups, Facebook.

AllThingsVR

Weekly Funding Roundup: Lightform gets $26 million, Vive X is investing in 30 startups, Facebook hiring former Apple engineer, & Sliver VR raised $16 million in VC funding. HTC’s Vive X accelerator program is welcoming more than 30 new VR and AR startups to the fold with investments in North America and Asia.

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A 2020 XR Year-In-Review, with MetaVRse' Alan & Julie Smithson, and Alex Colgan

XR for Business Podcast

So a group called SPACES -- out of LA -- and they had locations all over the world. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. So now Apple has the rights to 360 stream or VR stream sports, so that's pretty cool. If you were location based entertainment, not so much.

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A 2020 XR Year-In-Review, with MetaVRse' Alan & Julie Smithson, and Alex Colgan

XR for Business Podcast

So a group called SPACES -- out of LA -- and they had locations all over the world. And so Apple bought them shortly thereafter. So SPACES was acquired quietly by Apple this year. So now Apple has the rights to 360 stream or VR stream sports, so that's pretty cool. If you were location based entertainment, not so much.