Apple Europe Italy Microsoft 
The Ghost Howls
MARCH 21, 2021
As it had promised on my blog last year , its cool Nreal Light AR glasses have finally arrived in Europe. It’s good to see this cool product finally arriving in Europe, not anymore as a devkit, but as a full-fledged product. Image by Microsoft). Nreal Light is on sale in Germany. News worth a mention.
The Ghost Howls
MARCH 2, 2020
The damn coronavirus continues to impact all our lives: the fact that many countries are applying restrictions on flights to and from Italy is, for example, creating various nuisances to my job. Is this really what Apple wants? (Thanks Robert Scoble for this news!). Image by Microsoft). XR Europe will be awesome!
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The Ghost Howls
JANUARY 22, 2021
As a long-time AR enthusiast, and one of the first to have tried Google Glass in Italy, I have to admit that I will consider AR mainstream only when it will be on glasses that we will wear all day , when we’ll live in a completely shared mixed reality world (the AR Cloud). Didn’t work (Image by Microsoft). Sounded good.
XR Today - Mixed Reality tag
SEPTEMBER 15, 2023
Now the Metaverse is gaining newfound traction from enterprise clients, companies like Meta, Microsoft, and Apple are reinforcing XR as a serious technology for various use cases. To power Athena AI, ENGAGE XR is leveraging OpenAI’s Chat GPT service – now partially operated by Microsoft – the firm is also leveraging Dall.e
The Ghost Howls
FEBRUARY 9, 2020
Let’s see how Apple and Google will answer. I’m also adding a bonus video that shows you that you can use Microsoft Maquette to create immersive movie storyboards in an easy way. I’m going to have a talk about marketing in AR/VR together with Francesco La Trofa in my city of Turin, Italy for the Torino Digital Days! Great post.
The Ghost Howls
OCTOBER 16, 2022
This is ridiculous, not only because the Pro costs a lot of money, but also because it is sold as a “work device” I don’t know how things work where Zuck lives, but here in Italy, a typical workday is 8 hours, not 2. Quest Pro costs $1500/€1800 (we have VAT in Europe). Partnership with Microsoft.
The Ghost Howls
SEPTEMBER 16, 2019
HTC has launched a new headset, we have another confirmation of Apple glasses, we read about the first hands-on on Kura glasses, and many other things have happened! Preorders are open now, for $699 (at least €799 in Europe), with worldwide shipping starting from October, 3rd. What a week for the XR ecosystem!
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