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Nothing New: HTC Exec Slams Apple’s Vision Pro’s ‘Pricey’ XR Headset

XR Today - Mixed Reality tag

A media report has come out swinging against Apple’s Vision Pro headset, stating it has failed to innovate the mixed reality (MR) market. The author wrote, “But as with generative AI, Apple is not exactly the first to the game. And don’t just burden them with this massive price.”

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. What split is it between media and entertainment vs. enterprise applications right now, as far as total market spend? We also put out reports on things like augmented reality marketing.

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. What split is it between media and entertainment vs. enterprise applications right now, as far as total market spend? We also put out reports on things like augmented reality marketing.

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The Down-Low on What You Need to Know (to be competitive in the XR field), with SuperData's Carter Rogers.

XR for Business Podcast

If you look at someone like Apple, they aren't about to put their logo on something like the current developer-focused headsets out there. Alan: You've got kind of a divide; entertainment and gaming on one side, and then you've got enterprise applications across medical, healthcare, real estate, retail -- across the whole enterprise.

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Building the Foundation of XR with 5G, with Nokia’s Sandro Tavares

XR for Business Podcast

To learn more about the great work that Sandro and his team at Nokia are doing, you can visit nokia.com and if you want to dig even deeper, you can just type in “Nokia 5G” into Google. Alan: It’s interesting that Apple is taking a longer approach to bring their 5G device to market. Sandro, welcome to the show.

Latency 78
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Building the Foundation of XR with 5G, with Nokia’s Sandro Tavares

XR for Business Podcast

and if you want to dig even deeper, you can just type in “Nokia 5G” into Google. Alan: Funny you say that, I was on a webinar last week with Kay Stanney of Design Interactive talking about cybersickness and the causes and cures of cybersickness, and latency is one of them. Sandro, welcome to the show. Thanks for having me.

Latency 78
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Building the Foundation of XR with 5G, with Nokia's Sandro Tavares

XR for Business Podcast

and if you want to dig even deeper, you can just type in "Nokia 5G" into Google. Alan: Funny you say that, I was on a webinar last week with Kay Stanney of Design Interactive talking about cybersickness and the causes and cures of cybersickness, and latency is one of them. Sandro, welcome to the show. Sandro: Thank you very much, Alan.

Latency 60