Remove Apple Remove Data Remove Magic Leap Remove North America
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AWE 2022 Day Two: The Floor Opens. Talks on Interoperability, Hardware, and Software

ARPost

AWE day two started off with back-to-back keynotes from mixed reality display maker Magic Leap and AR commerce solution Avataar. A Look at the Magic Leap 2. Magic Leap’s Head of Product Management, Jade Meskill, presented “Magic Leap 2 and the Augmented Enterprise.”

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

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The XR Week Peek (2023.02.08): Samsung is back to XR, Echo VR gets shut down, and more!

The Ghost Howls

Most probably this announcement has been made to envision a future competition with Apple, bringing to XR the battle Android vs iOS (and Samsung vs Apple) that we already have on phones. I guess the purpose is to reassure its existing customers, to prevent them all from going to Magic Leap 2.

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Digital Real Estate in AR, with Darabase's Dominic Collins

XR for Business Podcast

And what we realized was there's this kind of massive problem that if you're putting augmented reality over top of the physical world, who owns that data? And I would think that Facebook, Snapchat, maybe Apple, those the main ones. Alan: So you're really going kind of the route of AR, meaning kind of Apple and Google foundation.

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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

And what we realized was there’s this kind of massive problem that if you’re putting augmented reality over top of the physical world, who owns that data? And I would think that Facebook, Snapchat, maybe Apple, those the main ones. Who’s responsible for it? This is going to be a really interesting space.

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Digital Real Estate in AR, with Darabase’s Dominic Collins

XR for Business Podcast

And what we realized was there’s this kind of massive problem that if you’re putting augmented reality over top of the physical world, who owns that data? And I would think that Facebook, Snapchat, maybe Apple, those the main ones. Who’s responsible for it? This is going to be a really interesting space.

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

And once we did that, we were thinking a lot about this idea of IOT and products broadcasting information about themselves in the form of digital data. And they’re getting to the point where they’re retiring right here in North America, a lot of the baby boomers are leaving the workforce.