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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. What split is it between media and entertainment vs. enterprise applications right now, as far as total market spend? We also put out reports on things like augmented reality marketing.

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. What split is it between media and entertainment vs. enterprise applications right now, as far as total market spend? We also put out reports on things like augmented reality marketing.

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The Down-Low on What You Need to Know (to be competitive in the XR field), with SuperData's Carter Rogers.

XR for Business Podcast

If you look at someone like Apple, they aren't about to put their logo on something like the current developer-focused headsets out there. Alan: You've got kind of a divide; entertainment and gaming on one side, and then you've got enterprise applications across medical, healthcare, real estate, retail -- across the whole enterprise.

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

In the end, what you see is that people go into a racing game to be entertained; people go into a showroom to buy a car. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Alan: Somebody asked me why Apple bought them.

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

In the end, what you see is that people go into a racing game to be entertained; people go into a showroom to buy a car. The one thing that created that image now, in the streets, that I would have expected like XR to do; it’s those air pods from Apple. Alan: Somebody asked me why Apple bought them.

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

They’re shopping, they’re gaming, they’re entertainment. So if you downloaded the app, you could bring the white paper to life, and this factory popped up. We’re beginning to see glimpses maybe of how– I don’t know if you saw it just last week, Amazon released the Alexa glasses.

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Imagine XR Tomorrow; Build for XR Today, with PTC’s Mike Campbell

XR for Business Podcast

They’re shopping, they’re gaming, they’re entertainment. So if you downloaded the app, you could bring the white paper to life, and this factory popped up. We’re beginning to see glimpses maybe of how– I don’t know if you saw it just last week, Amazon released the Alexa glasses.