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Big XR News from AWE 2023, Siemens, Microsoft, Meta, and Nokia

XR Today - Mixed Reality tag

Because it is true to say that, to date, it is the gaming consumer that has driven the success and growth of VR. Johannes Stettmeier, Business Development Manager for AR/VR Technologies at Lenovo , also took the stage to explain how some of the most fruitful use cases for XR exist in the enterprise, not in consumer or gaming.

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The XR Week Peek (2023.11.21): OpenAI drama shakes the AI world, Unity enables Vision Pro development, and more!

The Ghost Howls

The past week has been a pretty interesting one for the tech world: between Microsoft Ignite, Unity Unite, and the OpenAI drama, there has been a lot to follow. I’ll try to summarize all of that, especially for what concerns the announcements related to our XR space.

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XR Goes Mainstream at MWC 2024 – Event Roundup

XR Today - VR Headsets tag

Shen Ye, Global Head of Product at HTC VIVE , discussed the primary drivers of the XR industry, with the entry of Apple into the market being a significant factor driving changes in the industry. However, HTC VIVE still believes that controllers hold value.

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Meta Closes Two Services, Pursuing Consumer Device Adoption Goals

XR Today - Mixed Reality tag

Moreover, last week another Meta-owned VR gaming developer, Ready at Dawn, announced that its online multiplayer game Echo VR would shut down on August 1, 2023. Meta’s closures mirror Microsoft’s similar action last month, which saw the firm announce the shutting down of its Metaverse platform Altspace VR.

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AWE EU ’23: Key Takeaways and Announcements

XR Today - VR Headsets tag

To mark the shift towards a positive end of 2023, following a shaky start to the year, AWE brought together firms such as Meta, Lenovo, and HTC VIVE to highlight the forecasted industry upturn. Because it is true to say that, to date, it is the gaming consumer that has driven the success and growth of VR.