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The XR Week Peek (2021.07.13): Lynx now aims at the consumer market, App Lab to enable DLCs, and more!

The Ghost Howls

Oculus plans to introduce in-app purchases to App Lab experiences. Oculus App Lab has been introduced by Facebook to give a way to indie developers to publish their applications for Quest without the need of passing Facebook’s strong store curation. Plus, the Netflix app has been in VR since the times of Gear VR/Oculus Go.

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Mark Zuckerberg and I are confusing the market about VR and AR and the future of all computing: here’s why we need to stop doing that

Robert Scoble

Mark Zuckerberg talks about the future of VR and AR at Facebook’s recent Oculus Connect conference. It isn’t alone, we know of many companies that are spending billions on same, including Microsoft, Google, Amazon, Sony, Magic Leap, Huawei, and others. The tech industry is gearing up for a new paradigm shift.

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My predictions for virtual reality in 2021

The Ghost Howls

From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. Not to mention the millions spent on marketing , especially in the US (Oculus was one of the sponsors of NBA, for instance).

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My predictions for virtual reality in 2022

The Ghost Howls

I can’t guarantee that these predictions will come out to be true (I always joke about the fact that I miss many of the predictions about Meta/Oculus), but I think they will be worth reading anyway to understand what can be the trends to look for in this new year. Me wearing my branded Oculus Quest 2. So… let’s start!