The Ghost Howls

MARCH 1, 2024

So (a bit late) here you are a list of some of the most relevant XR trends to follow in 2024, with some predictions of what to expect next. I don’t know how many of them will prove to be true, but for sure they all can be something that can inspire you to define your XR strategy for this year.

Trends 433

Trends Apple Google Unity 433

Road to VR

JANUARY 3, 2024

2024 will mark the 13th year that we’ve been following this XR journey here at Road to VR. What it Means for 2024 The first article about Apple that I ever wrote on Road to VR was this one in 2014 about the company filing a job posting seeking someone with experience in AR and VR. Somehow another year has come and gone.

Apple 318

Apple Sony HTC Hardware 318

The Ghost Howls

MARCH 20, 2023

More info (Official statement by Mark Zuckerberg) More info (Meta to lay off 10,000 people — Road To VR) More info (Meta to lay off 10,000 people — Upload VR) More info (Meta focusing more on AI — Yahoo Finance) More info (Meta focusing more on AI — CNN) Other relevant news Google is discontinuing Glass It’s the end of an era.

Google 427

Google Microsoft Ukraine Apple 427

XR Today - Mixed Reality tag

JANUARY 8, 2024

Goertek XReal Lenovo Iristick Vuzix Magic Leap XYZReality Longan Vision Rokid ThirdEye Google Toshiba Epson RealWear Microsoft Lumus TCL RayNeo Goertek Offering a variety of extended reality products for virtual and augmented experiences, Goertek has a range of smart glasses included in its portfolio.

AR 107

AR Magic Leap Industry Tools 107

Upload VR

APRIL 28, 2024

In early 2024, Watson released CitraVR on Github. There was literally no Oculus insignia anywhere – the only corporate logos on our persons were George’s Google sweatshirt and my Palantir book-bag. I didn’t have much to say other than the research I’d gathered by googling Oculus VR on my phone. I can’t do this much longer.

Oculus 115

Oculus Course California Ohio 115

Upload VR

JANUARY 14, 2023

For example, a real-time strategy game like Command & Conquer might feel amazing on the hardware. And if you stack the billions spent there against Sony, Microsoft, Magic Leap, Google, Apple and others, are all these executives investing too much on AR & VR, or too little?

AR 106

AR Gaming Las Vegas Magic Leap 106