2014 Apple Hardware Magic Leap 
ARPost
JULY 21, 2023
Apple’s entrance into the XR space via their announcement of the Apple Vision Pro was one of the most anticipated events in recent XR history. Years of Watching Apple Neso Brands is an investment company specializing in tech-augmented eyewear. Somehow I’ve been following it for the last seven years,” said Almeida.
Road to VR
APRIL 8, 2019
AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. Magic Leap’s marketing for its first AR headset, the Magic Leap One ‘Creator Edition’, has been… curious, to say the least.
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Road to VR
FEBRUARY 10, 2022
Making an AR headset accessible enough for consumers is a vastly different challenge to producing higher cost enterprise headsets— just ask Magic Leap. Samsung partnered with Oculus (now Meta) back in 2014 to build Gear VR, a snap-in VR smartphone holder that was a generational leap in terms of low-latency mobile VR.
AR Insider
JANUARY 24, 2020
Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.” ” As just one example, Facebook has increased its annual R&D spend by $10 billion between 2014, when it bought Oculus, to the present. Then there’s Magic Leap. So we need some hardware innovation here too.”
TechCrunch VR
MAY 31, 2023
In 2014, the social media giant purchased Oculus for nearly $3 billion. A collaboration with Valve, the product was introduced as a demo under the “SteamVR hardware system” banner at 2015’s GDC show. Magic Leap officially announced its One headset after years of speculation and rumors.
The Ghost Howls
JUNE 29, 2020
With rumors of upcoming Apple glasses surging, and the investment made in Magic Leap that until now has been unfruitful, for sure Google is looking for an alternative to build its AR strategy. Apple adds spatial audio to AirPods. Brick after brick, Apple is building its full AR ecosystem in front of our eyes.
The Ghost Howls
APRIL 7, 2023
Maybe this “big thing” will be the famous Apple headset, which thanks to the Apple brand and some key innovations, will draw new people into our market. When I entered VR in 2014, I was expecting the market to enter the mainstream in 2016, with the release of Oculus CV1. And after that, there will be something else.
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