Road to VR

JUNE 22, 2023

It had a compelling reason to exist, which is why Microsoft directly competed against iPod Touch over the course of three device generations before eventually giving up the goat in 2011 and discontinuing the third-gen Zune. Azure Cloud Platform competes alongside AWS and Google Cloud. Breaking the Zune Curse?

Strategy 322

Strategy Microsoft Magic Leap Apple 322

UploadVR Between Realities podcast

NOVEMBER 13, 2016

To get some insight into those numbers, I moderated a panel on investing in virtual reality and augmented reality at Greenlight Insights’ recent Virtual Reality Strategy conference in San Francisco. It needs to have a strategy to survive. in the summer of 2011 we reached 100 million smartphone users. Image Credit: Pixvana.

Strategy 100

Strategy AR Technology Trends 100

XR for Business Podcast

JULY 5, 2019

Zappar is an augmented reality platform, and a creative studio, all rolled into one, and they’ve been doing augmented reality since 2011. As you said, it seems a long time ago now, back in 2011, because we were a company that was self-funded then. You can’t google “19 crimes app.” So there’s no call to action.

AR 78

AR Augmented Reality Case Study Retail 78

XR for Business Podcast

JULY 5, 2019

Zappar is an augmented reality platform, and a creative studio, all rolled into one, and they’ve been doing augmented reality since 2011. As you said, it seems a long time ago now, back in 2011, because we were a company that was self-funded then. You can’t google “19 crimes app.” So there’s no call to action.

AR 78

AR Augmented Reality Case Study Retail 78