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The AR Space Race, Part VIII: Startups

AR Insider

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. It was acquired by Facebook in 2011, then mostly faded away. Major AR development platforms offer AR object persistence — Google Cloud Anchors , Apple GeoAnchors , Microsoft Spatial Anchors — that don’t talk to each other.

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The AR Space Race, Part VIII: Startups

ARVR

Apple signals interest in location-relevant AR through its geo-anchors and Project Gobi. It was acquired by Facebook in 2011, then mostly faded away. Google Cloud Anchors , Apple GeoAnchors , Microsoft Spatial Anchors ?—?that Point your phone (or future glasses) at places and objects to contextualize them.

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10 Augmented Reality Trends of 2022: A Vision of Immersion

ARVR

APPLE ARKIT 5 The latest version of Apple’s open source mobile augmented reality development toolset, ARKit 5 , offers significant improvements from ARKit 4. ARKit appears to have the best compatibility between software and hardware, as Apple is responsible for all aspects of their devices.

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Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

And building those back-end tools, coding, setting up standards and everything, up to 2011. Alan: So how is IKEA using these tools now? And in 2011-2012 we did about 10 to 12,000 high-res images a year, and I would say maybe 1,500 of them were 3D. Martin: That story has been told a few times. Martin: Okay. Martin: Yeah.

AR 78
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Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

And building those back-end tools, coding, setting up standards and everything, up to 2011. Alan: So how is IKEA using these tools now? And in 2011-2012 we did about 10 to 12,000 high-res images a year, and I would say maybe 1,500 of them were 3D. Martin: That story has been told a few times. Martin: Okay. Martin: Yeah.

AR 78
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Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

XR for Business Podcast

And building those back-end tools, coding, setting up standards and everything, up to 2011. Alan: So how is IKEA using these tools now? And in 2011-2012 we did about 10 to 12,000 high-res images a year, and I would say maybe 1,500 of them were 3D. Martin: That story has been told a few times. Martin: Okay. Martin: Yeah.

AR 60
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Go XR or Go Extinct, with Super Ventures’ Ori Inbar

XR for Business Podcast

And I think you’re right, in the last few years, we’ve seen significant maturity of both the products, whether it’s smart glasses or tools that are available, not just on glasses, but also on mobile devices. So that was kind of a very slow process leading us to where we are today. Alan: [chuckles] I agree. Ori: To do a lot.

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